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Millennials as Bank Brand Ambassadors? Just say yes and...! Every financial institution we speak with desires attracting more Millennials as clients. Based on primary research we conducted with Millennials in 2015, 55% are 'likely or more likely' to listen first to their friends and parents when making financial decisions. GenYs tend not to trust what the bank brand is telling them until they have experienced it themselves of have a peer recommendation. Ad blockers on phones and mobile devices mean that bank brand advertising is going to have to work harder or smarter to capture the ears, eyes and hearts of Millennials. This is why a millennial bank brand ambassador program makes sense as 'ads are not ads' in the traditional sense but are people simply talking to other people using a language, pictures and videos that are natural and authentic to them. To get some insight into how these voluntary programs can work, click here.  Creativity and Innovation — How You Can Get More of Both Creativity and innovation… Where do they come from? What is the difference between them? How can you develop these skills and utilize innovation and creativity in your business? Whether you are working in a Fortune 500 company or as a bootstrap entrepreneur, the spark of creativity is waiting to be ignited. I venture to say that creative power lurks in every individual in your organization and as a leader it is your job to unleash it. The problem occurs because most people need a process to connect with their powers of creativity and innovation and the process is not immediately obvious or accessible. To find out more, come and check out the sixth edition.  |
AuthorFinancial Institutions Insurance and Investments; commentary, insights and research from Carmen Effron, an industry insider. Archives
August 2017
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