“Grounded in the cognitive and the neurosciences, the games engage people in a way that frees their brain from their mind-maps and associations. Play is freedom at its best and a byproduct of playing games is having fun!  As we have “serious fun” we open our minds to see, think and feel in new ways and come up with transformational ideas. The participants will have serious fun doing serious work in a collaborative environment. The principal is to play games today and innovate tomorrow.”  Carmen Effron, Founder and President of C F Effron Company LLC.

Watch one of our collaborative play sessions in progress to experience how  innovative thinking can create ideas that literally jump out of the box.

The spark of creativity is waiting to be ignited in every individual. This process is being used in a group of conference center planners to harvest their powers of creativity and innovation. Watch the video below to see a sample of the collaboration.