Change
The Digitalization of the Customer Journey
I bet you are struggling with today's abundance of data, wondering how to make sense of it. In this podcast interview, Carmen Effron and I dig deeply into how data and the marketing strategies around it are being used by financial services, insurance companies and investment firms—Carmen's areas of expertise. Businesses large and small are rethinking their approaches to reach and retain their consumers, fueled by data. Take a listen! President and Founder of Simon Associates Management Consultants (SAMC) — Andrea J. Simon Ph.D.
In this episode, we discuss
- Where my passion comes from
- How my story helps create better customer experiences
- Why companies need to understand customers' new digital journey
- Identifying your company’s purpose and value in order to design customer service
- Knowing your business’s targeted segments and defined personas to understand your customers' wants and needs
Sustainable Success AIBTM
What defines sustainable success for an individual or organization? Carmen Effron, Consultant of C F Effron Company, shares the requirements along with the markers to measure.
Be Inspired by Knowledge Sessions at AIBTM 2014
High calibre speakers will take meeting professionals’ knowledge to a new level.
The high-quality content of AIBTM’s Knowledge Programme, presented by experienced industry leaders, will provide meeting professionals with a premier three day Knowledge Programme to support their business objectives and further their professional careers.
“This year, we have created more than 50 dynamic and innovative sessions dedicated to three industry buyer categories including, association, corporate and agency meeting planners. The topics vary from Mobile Technology, Social Media Revolution and Innovation Games® to Global Healthcare Compliance, Strategic Meetings Management, Event Design and Nutrition.” said Erica Keogan, Associations and Education Manager, Meetings & Events Portfolio.
Jessica Levin, President and Chief Connector of Seven Degrees Communications, has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology within the industry. She will be leading the “Communication 2064” session.
Levin comments: “I had a look at AIBTM’s Knowledge Programme and I am absolutely over the moon to see the line-up of speakers and its relevance to the U.S. meetings industry. Now, I can’t wait to engage with the audience during my session, because Communication 2064 is not a typical session. It’s a session that is designed to get you thinking about what could be and what will be. We look at how technology is impacting buying habits and how marketers need to create products and services that are anticipatory. This session is designed to make participants a little bit uncomfortable and to open their mind to the future of communications.”
Innovative and experienced consultants, Carmen Effron and Andrea Simon, lead a workshop subject “Stop Talking About It and Start Doing It”. In the session, both will demonstrate how to become innovative by using the power of Innovation Games®. The content will empower people and showcase how to solve every day problems, and create big ideas that turn into major market transformations.
The high-quality content of AIBTM’s Knowledge Programme, presented by experienced industry leaders, will provide meeting professionals with a premier three day Knowledge Programme to support their business objectives and further their professional careers.
“This year, we have created more than 50 dynamic and innovative sessions dedicated to three industry buyer categories including, association, corporate and agency meeting planners. The topics vary from Mobile Technology, Social Media Revolution and Innovation Games® to Global Healthcare Compliance, Strategic Meetings Management, Event Design and Nutrition.” said Erica Keogan, Associations and Education Manager, Meetings & Events Portfolio.
Jessica Levin, President and Chief Connector of Seven Degrees Communications, has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology within the industry. She will be leading the “Communication 2064” session.
Levin comments: “I had a look at AIBTM’s Knowledge Programme and I am absolutely over the moon to see the line-up of speakers and its relevance to the U.S. meetings industry. Now, I can’t wait to engage with the audience during my session, because Communication 2064 is not a typical session. It’s a session that is designed to get you thinking about what could be and what will be. We look at how technology is impacting buying habits and how marketers need to create products and services that are anticipatory. This session is designed to make participants a little bit uncomfortable and to open their mind to the future of communications.”
Innovative and experienced consultants, Carmen Effron and Andrea Simon, lead a workshop subject “Stop Talking About It and Start Doing It”. In the session, both will demonstrate how to become innovative by using the power of Innovation Games®. The content will empower people and showcase how to solve every day problems, and create big ideas that turn into major market transformations.
Why the Brain Hates Change
Got Life? Creating New Revenue Streams From Life Insurance
How do GenXYs Think About Wealth Management at Banks and How Does That Differ from Bankers
That is the theme explored by industry consultant C F Effron Company and Simon associates using ethnographic research techniques with both consumers and banking executives. What do today’s consumers really want from their financial institution? More technology? More mobile apps? More integrated asset management? What do bankers think they want?
We know that the GenXY consumers are beginning to accrue wealth, either inheriting it from their parents or grandparents, or building their own portfolios. And with today’s new technology channels, these generations that have grown up digital will certainly leverage technology to help with the crucial financial decisions now facing them. This generation is important to bankers as LIMRA estimates that GenXY assets will grow from $6.4 trillion in 2010 to over $18.3 trillion by 2020; a 186% growth and predicted to be larger than baby boomers assets by close to $7 trillion!
The research found that consumers don’t necessarily want high tech solutions in isolation; just as important, they want support, advice, and more knowledgeable people speaking to them than they currently experience in their banking interactions.
Read more...
We know that the GenXY consumers are beginning to accrue wealth, either inheriting it from their parents or grandparents, or building their own portfolios. And with today’s new technology channels, these generations that have grown up digital will certainly leverage technology to help with the crucial financial decisions now facing them. This generation is important to bankers as LIMRA estimates that GenXY assets will grow from $6.4 trillion in 2010 to over $18.3 trillion by 2020; a 186% growth and predicted to be larger than baby boomers assets by close to $7 trillion!
The research found that consumers don’t necessarily want high tech solutions in isolation; just as important, they want support, advice, and more knowledgeable people speaking to them than they currently experience in their banking interactions.
Read more...
Catalyst for Change: Next Steps in Bridging the Cultural Divide Between Banks and Life Insurers - 2005 Bank Insurance Study
ACLI and its strategic partners invite readers to view this paper as a catalyst for change—a compendium of next steps in bridging the cultural divide between banks and life insurers. The specific proposals produced in this paper are designed to support the growth of a vibrant bank insurance marketplace. We continue to believe that the effort necessary to build the bridge will result in increased consumer satisfaction and real economic benefit for all.