Bridging the Cultural Divide Between Banks and Insurers: 2007 Bancassurance Study - South Africa
This Study explores the cultural and perceptual issues that divide banks and insurers. It uses hard evidence to uncover and explore the issues that banks and insurers must tackle to achieve success in what is becoming a highly competitive bancassurance market space. The following represent some of the more significant findings of the Survey. A total of 2 questionnaires were completed, believed to represent more than 70% of the bancassurance market in South Africa.
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