Bridging the Cultural Divide Between Banks and Life Insurers: 2010 South Africa Bancassurance Study

This Study explores the cultural and perceptual issues that divide banks and life insurers. The 2010 Study is the second investigation of the concerns confronting banks and their life insurance partners in South Africa. This survey is now both a cross-sectional analysis (that is, it provides a snapshot of a sample of a population at a single point in time) and a longitudinal analysis (the study of change over time).