Bridging the Cultural Divide Between Banks and Life Insurers: 2010 India Bancassurance Study

This Study is the first exploration of the cultural and perceptual issues that divide the banks and life insurers in India that are engaged in the business of bancassurance. It investigates the concerns confronting banks and their life insurance partners, and provides a cross-sectional analysis – that is, a snapshot of a sample of a surveyed population at a single point in time.