Massachusetts Bankers Association
This inaugural research by the Massachusetts Bankers Association was undertaken to understand how banks can better serve the financial needs of their customers; particularly in the area of investments and insurance. This Survey is a comprehensive look at Massachusetts banks and what they are currently selling while providing a future perspective of how banks can respond to the mass and middle market consumers’ insurance and investment needs.
Ninety-five percent of Massachusetts' bank population is underserved and looking for additional investment options and financial guidance. The Survey discovered that more than three out of four (77%) of the bank Survey respondents that distribute insurance and investments and eighty-three percent (83%) of all respondents, agree that financial institutions’ need for fee income has increased and believe that ancillary products such as insurance and investments are opportunities to be explored
To view the Massachusetts Bankers Association studies, among others, please click below.
Ninety-five percent of Massachusetts' bank population is underserved and looking for additional investment options and financial guidance. The Survey discovered that more than three out of four (77%) of the bank Survey respondents that distribute insurance and investments and eighty-three percent (83%) of all respondents, agree that financial institutions’ need for fee income has increased and believe that ancillary products such as insurance and investments are opportunities to be explored
To view the Massachusetts Bankers Association studies, among others, please click below.