This Study is the first exploration of the cultural and perceptual issues that come between the Australian banks and life insurers engaged in the business of bancassurance. It investigates concerns confronting the banks and their life insurance partners, and provides a cross-sectional analysis and snapshot of a sample of the population at a single point in time.

C F Effron Company, LLC, conducted this groundbreaking Study to quantify the qualitative issues that have created – and still do create – barriers to bancassurance success in Australia. It also sought to understand the roots of the business culture differences between the two institutions – their distinctive business models, how each is regulated, and how each attracts customers, distributes products, and makes a profit.

The results of this survey can be viewed by clicking here.